Meadow View Stone wowed customers with a collection of new products, new ranges, new Point of Sale and award-winning AR technology on their stand at Glee. Reporting their best show to date, the Company delivered a master class on how to merchandise their category with their striking product display gardens, which featured their new fresh, impactful Point of Sale design.
Jess Dabell Brand Manager said “We were thrilled to receive overwhelmingly positive feedback on our new products, ranges, and Point of Sale and customers were very complementary about the design of the stand, which was a big step change for us this year. To be shortlisted for THREE product awards and receive the award for Best Retail Services for our Augmented Reality is a real honour – against some very stiff competition.!”
Understanding the changes in market trends is a fundamental catalyst for the company’s NPD. The launch of their new Flexi-Fix edging was as a result of witnessing the decline in traditional concrete/natural stone edging, leading them to seek new innovative contemporary alternatives. Similarly, as traditional rectangular slab sales have slowed, the Company launched a collection of NINE new Premium Porcelain Stepping Stones which are unique to Meadow View Stone so further expands on the company’s range of unique products.
A new Eden Collection of pouch bags for their horticultural grits and sands was also launched and these were endorsed by a social media influencer called Chris Jesson. Chris provided how-to guides and step-by-step videos, which are accessible via QR codes on the resealable pouch bags, to help better direct customers, of when, how and why to use these more functional products.
For more information about our GLEE 2024 launches, contact our expert team!
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